Aiming to get closer to the burgeoning upper-middle class, Pressto, India’s first premium drycleaner business, brought by DoIt Creations, plans to have about 100 outlets by 2015. Dry-cleaning is a Rs 5,200-crore market in the country. It is dominated by local players, though there are national drycleaners like Wardrobe by Diamond Fabcare and Fabricspa by Jyothi Laboratories. Currently, Pressto has 12 outlets in Mumbai and New Delhi and has an A-list clientele, which includes Amitabh Bachchan, Anil Kapoor, Gopinath Munde and Mukesh Ambani, among others. Now the swift expansion of Pressto will bring in a new business opportunity to the companies dealing with in-store signage and displays.
