Portugal’s largest retailer Sonae hopes to make India a key growth driver for its Sport Zone outlets, adding a fast-growing emerging economy to mature markets in Europe. Recently, the company opened its first Sport Zone in India, in partnership with Trent—which is the first of its kind move outside Portugal and Spain. Sonae also operates Continente hypermarkets and Worten consumer electronics stores as well as other brands. Sonae’s agreement with Trent envisages the opening of six stores in India by the end of 2016. Signage players engaging in in-shop branding, displays and such tasks will able to tap fresh business activity with the opening of the new high-end Sonae outlets in the country.
