Popular home fashion brand Portico New York has recently launched its first flagship store in Chandigarh. Located in the Elante Mall, the store houses the company’s exquisite range of products in bed & bath linens. The new store is part of Portico New York’s aggressive expansion plan to open more than 300 outlets across retail chains and home furnishing MBOs in India. More than 100 cities now have access to trending designs through leading home fashion, lifestyle and large format stories. Portico New York intends to multiply the magnitude of the home fashion revolution by establishing EBOs as well. Such retail expansion of the company has boosted business opportunities for the signage players engaging in-shop designs, displays, branding, etc.
