Pop-up shops, a concept popular abroad, have caught the fancy of the country’s fashion designers and retail houses that are adopting the trend to create hype for their brands, to offer customers a different environment, and for lucrative business. Pop-up shops, popular in countries like the USA, Canada, Britain and Australia, are temporary shops, which sell goods for a limited period of time, then shut down and move elsewhere. Pop-up retail allows a company to create a unique environment that engages their customers as well as generates a feeling of relevance and interactivity. Surging of the new format shops in the country’s retail sector would bring in a fresh business to the signage companies engage particularly in those retail shop activities.
