Italian two-wheeler maker Piaggio recently announced the opening of Motoplex, its first concept store in Pune, also the store marks the company’s first in South Asia. This move, according to the company, will help increase its sales in the growing premium bike segment. The store is part of its new retail strategy aligned with a new global in-store experience the Piaggio Group is developing in major cities across the world. Globally, the company will now have a total of 90 stores. In India, they are planning to have three stores in the next 2-3 months. They will come up in the metro cities like Bangaluru, Chennai and Hyderabad. Constant boost in the retail sector with the gradual unveiling of new high-end stores will bring in a fresh business impetus to signage companies whose activities involve in in-shop branding, designs, displays and others of such kind.
