Pepe Jeans now seven stores dedicated exclusively to children. The seventh store was recently opened in Mumbai. The other kids’ stores are located in: Mumbai, Kolkata, Bangalore, Ahmedabad. The newly opened Mumbai store is, spread across 560 sq ft, follows the brand’s basic DNA in store design while adding strategic pop colors and a different set of props meant for a kids’ store environment. Funky wooden frames are added to promote the latest campaign images, while special props are designed for girls and boys highlighting the categories in the store. Pepe Jeans’ retail expansion with new store in Mumbai is sign of surfacing new business opportunity for signage players whose jobs involve in in-store projects.
