Premium bathroom products maker, Parryware—an arm of Roca Bathroom Products—has been eyeing massive expansion across the country to double the turnover from the existing Rs 1000 crore in the next 3-4 years. In this move, the company is opening exclusive showrooms and product studios at select locations to reach out to the high-end customer groups. At the inauguration of the company’s first exclusive showroom in Ahmedabad- first for Gujarat, a source from the company says they will open 10 more such showrooms in Gujarat over the next 18 months and this will be an added business opportunity for the signage companies engaging in in-shop branding, designs and such tasks.
