Paragon, a brand originating from Kerala, has carved its niche with a distinct reputation for producing high-quality rubber footwear that has stood firm for almost five decades despite growing competition from global and Indian footwear brands. While rubber footwear remains the flagship product, the Paragon brand extends its offerings to include footwear made of Poly-Urethane (PU), Poly Vinyl Chloride (PVC), Ethylene-Vinyl Acetate (EVA), and Thermo Plastic Rubber (TPR) soles for men, women, and kids at a starting price of Rs 150. Paragon’s rapid store expansion plan is an added business opportunity for the signage companies whose activities involve in in-store branding, graphics and related jobs.
