Pantaloons, a unit of Aditya Birla Fashion Retail Ltd, part of Aditya Birla Group, is venturing into children’s wear with the launch of Pantaloons Kids. The retailer is piloting apparel and lifestyle stores for children in Ahmedabad, Bengaluru, Jabalpur, Kolkata and Chandanpur in West Bengal, to cater to diverse consumer segments. The company realized there is an actual shortage for kids’ shopping and this is true even in malls where there are over 70 stores catering to menswear and womenswear. Even department stores are for adults largely. This led to the launch of Pantaloons Kids stores to target a market which has become one of the fastest growing apparel retail segments, expanding 25 percent per annum on a like-to-like basis. Gradual launch of Pantaloons Kids stores will bring in a fresh business opportunity for the signage companies whose jobs are in in-shop branding, designs and related activities.
