Italian fashion brand OVS is set to enter India in October this year with the debut of its flagship store in New Delhi. The store will be located at Pacific Mall in Tagore Garden in New Delhi. Such expansion move of OVS is strategic and it would bring fresh business opportunity for the signage companies whose activities evolve in in-store branding and related applications. Moreover, this is OVS’ expansion of international footprint, bringing its “Love People, Not Labels” philosophy to a key fashion market. The launch positions OVS to serve urban shoppers with a consolidated brand experience and a clear value mix anchored in Italian design, breadth of range, and accessible pricing.
