Jewellery major ORRA, part of the Rosyblue Group, is eyeing a 64 percent revenue growth in single store format in the current fiscal, and planning to open 25 stores in the next three years. At present, ORRA has 33 stores, mainly in the tier I cities and going ahead, it plans to open more stores in tier II and III cities, taking the total to 58. In these cities, the operational cost is low and the aspirational cost of the consumer is very high. Such expansion plan of the big jewellery baron is an added advantage for the companies dealing with in-store signage and others in the retail domain.
