There has been a whopping 40 percent increase in sale estimates for the branded jewellery market in India. This shift in consumer preference was seen in 2004 when 30 players entered the market. Today, along with the early players like Tanishq and Gili there are more than 50 well-known brands with aggressive marketing campaigns roping in celebrities to woo the consumers. With growing disposable incomes, increasing organised retail penetration, influx of overseas brands, the organised jewellery retail has brought in a sea change in consumer preferences and hogged a large share of the market. Such surge in the Indian jewellery segment is an added advantage for the signage companies engaging in the in-store branding, fabrication, designs and signs.
