BlueStone Jewellery, one of the leading online jewelers, is looking to garner up to $25 mn in fresh funding to expand its offline store presence. The BlueStone website sells gold, diamond and pearl pendants, necklaces, earrings and nose rings, among others. The company currently has six stores in Mumbai, Chennai, Hyderabad, Chandigarh and New Delhi. The company is now talking to Indian as well as overseas investors to use the funds to grow its brick-and-mortar stores to 300 in the next three years. This offline store expansion move of high-end online brands like BlueStone’s is new business opportunity for the signage companies engaging in in-store display and branding projects.
