Five years after the website went live, Falguni Nayyar’s Nykaa will be seen expanding its presence in brick-and-mortar retail. Already at 11 stores, the company intends to reach 30 physical stores across the country by 2020. The firm’s objective behind a robust bet on physical retail is to be an omni-channel destination for the beauty and skincare segment. The online portal currently houses 80,000 products across 700 brands. Nykaa’s physical presence would be through two retail formats — Nykaa Luxe and On Trends. Signage companies with the knack of in-store branding and display graphics will get a new business opportunity with such plan of Nykaa entering into physical stores.
