There was sunshine at FESPA Digital 2014 in Munich as a dramatic increase in visitors’ traffic to the four-day event suggested that the future outlook for wide-format print is bright. The largest ever FESPA Digital show in its eight-year history attracted a record audience of 16,766 unique visitors, a 30 percent increase over FESPA Digital 2011 in Hamburg, the previous best. Of them, 49 percent of all visitors returned to the event for more than one day, bringing the total attendance to 24954 visits.
This exceptional figure, up from 40 percent in Hamburg, underlines printers’ desire to allow sufficient time this year to fully explore the 536 exhibitors with their many product innovations, as well as taking advantage of FESPA Digital’s extensive educational content programme. The four exhibition halls and themed content ‘hubs’ buzzed with visitors responding to FESPA’s call to ‘Dive Deeper Into Digital’. Exhibitors all around the show reported exceptional footfall, dynamic conversations with investment-ready decision makers, qualified leads and confirmed sales.
