Nokia India, betting big on its bouquet of mobile services, has forayed into a retail distribution model. The Finnish giant has set up 350 shop-in-shops inside mobile phone retail stores in top 16 cities from where it plans to distribute and sell services such as applications, music, navigation and email solutions. This is the first time the world’s largest mobile phone company has initiated a retail distribution model for its services venture. Nokia has plans to scale this up in a big way, especially in the rural areas, once the pilot phase is over in another six months. Nokia’s new retail distribution models will be an unmatched business opportunity for in-store signage companies and others like PSPs, signage suppliers, etc.
