Fast food chain Nirula’s is now the expansion spree. The company that was instrumental in popularising dishes from around the world was acquired by Mumbai-based PE fund BanyanTree Growth Capital in 2018. From 26 outlets in 2018, the brand has grown to 135+ outlets. Nirula’s has set an ambitious goal of 250+ outlets across India by 2023, with the expansion is going on in major cities like Goa, Kolkata, Jammu, Hyderabad, Pune and Chennai. Voila! This expansion move of Nirula’s is an added business opportunity for the signage companies engaging in in-store graphic and branding projects.
