Madurai now boasts of an exclusive Nikon Coolpix zone, at Raja Photo Stores, for high-end Nikon cameras. With even amateurs going in for professional cameras, there is a huge market in India and this is a step towards strengthening the company’s brand and promoting photography culture in Madurai. The shop-in-shop concept of Nikon has brought the company close to its customers in around 81 cities across India. The zone will display the Coolpix range and an assortment of the DSLR range. Opening of the store is an added business advantage for the signage companies dealing in-store/in-hop displays and others.
