Nike has made a proposal to the Department of Industrial Policy & Promotion (DIPP) under the commerce and industry ministry to set up fully-owned stores in India. Single-brand retail policy allows 100 percent foreign direct investment (FDI). The company has been present in India since 1996 and currently operates through a network of local distributors and retail partners. Nike’s entry into India was through a seven-year licence agreement with Sierra Industrial Enterprises, which was later done away with to become a 100 per cent-owned subsidiary of the US parent company. Cheerful to the signage players, such strategic move of Nike towards the opening of fully-owned outlets in the country will offer them new business opportunities in in-shop display, design and branding activities.
