Aditya Birla Group firm Madura Fashion & Lifestyle announces a new retail identity for its premium apparel brand Van Heusen at its flagship store in New Delhi, with the aim of providing enhanced shopping experience to its consumers. Going ahead, all the 135 exclusive Van Heusen stores across India will sport a new look and feel and the company Van Heusen Head (Brand Strategy and Planning), Shivaraj Subramaniam said that the new identity is international and premium in nature. The brand is set for an aggressive expansion with 60 new outlets planned every year.
