Footwear major New Balance plans to open about 50 stores across shopping malls and high streets in Delhi and NCR, Mumbai and Bengaluru in next 2-3 years, according to a company source. New Balance sports shoes are common among celebs, such as Steve Jobs, Rihanna, Liverpool FC and the presidents of the United States. Recently, New Balance Athletic Shoes opened its first store in India—a 1100 sq ft standalone brand outlet at DLF Mall, Noida. This is the second time New Balance, which reported $3.3 billion of sales worldwide in 2014, is entering India after a gap of about a decade. Now, this is yet another big opportunity for the signage firms whose activities involve in in-shop designs, displays, branding and related tasks.
