Ice-cream company Natural, headquartered in Mumbai, is planning to open its first store by Diwali. The fact is that there’s so much demand for the treat, first sold in a store in Juhu some three decades ago, that more than 2,400 scoops of Natural ice-cream are flown to the Capital from Mumbai almost every day during the wedding season. Natural sells a total of 1.4 lakh scoops daily in half a dozen states. The company wants to expand that footprint, besides debuting new products. Signage companies engaging in in-shop branding, displays and related activities will get added business opportunity with the unveiling of such popular store.
