Myntra is all set to open its first brick-and-mortar store in Bengaluru later this year, becoming the latest ecommerce company, including lingerie seller Zivame, optical retailer Lenskart, among others that are trying to expand beyond their digital reach to showcase their products and reach out to consumers through physical outlets. The first store will be opened under Myntra’s private brand Roadster in swish shopping district of 100 Feet Road that is already home to Zivame, Lenskart and Pepperfry outlets. Such development in the retail sector with the conversion of online stores into physical formats will be an added business opportunity for the signage players engaging in in-store branding, displays and designs.
