Myntra set to open 100 brick and mortar stores in two years

Online fashion portal Myntra plans to launch 100 offline stores across major cities in the next two years, encouraged by the impact of its first offline store. The Flipkart-owned entity expects to end the current fiscal year at $1.9 billion gross merchandise value run rate, up from $1.2 billion for FY18, riding on the back of private labels and offline expansion. Of the 100 stores expected to dot the country in the next two years, 50 will be Roadster stores, followed by HRX and Mango, among others. Signage companies engaging in in-store projects can roll up their sleeves to grab this new business opportunity.