Flipkart-owned Myntra will open offline stores in the next three months at a time its annualized gross merchandise value, or GMV run rate, has hit $1 billion, post discounts, according to a source from the company. GMV , in e-commerce parlance, is overall sales generated on an online platform, not factoring in discounts and returns, out of which e-tailers take home anywhere between 5-20 percent depending on the category . Myntra plans to start physical stores by selling its own brands -Roadster, All About You and HRX -in an attempt to bolster its brand play across channels. This is time for the signage players, whose activities revolve around in-shop displays, designs and related activities, to grab these new business opportunities surfacing in the retail domain every now and then.
