Online fashion portal Myntra plans to launch 100 physical stores across the country in the next two years, encouraged by the impact of its first offline store. The Roadster online sales have shot up after we launched the offline store. The company is in the process of integrating warehouse inventory with store inventory for its in-house brands as well as other brands to provide customers a seamless online-to-offline experience and boost sales. Of the 100 stores expected to dot the country in the next two years, 50 will be Roadster stores, followed by HRX and Mango, among others. Myntra has been focusing on its umbrella of private labels over the last few years. The retail domain is vivacious with new stores keep coming. Even online companies are opening brick-n-mortar stores—this is indeed a big business opportunity for the signage companies whose activities involve in in-store projects.
