Myntra, a big online shopping player, has recently opened its first Roadster brand store in Bengaluru. The new store unveiled in the city’s up-market area of Indiranagar locality allows customers experience the brand offline. The purpose of this store, according to a source from the company, is to create a Roadster brand experience and it gives the company a chance to experiment with omnichannel technology which they will apply in many other areas. New development in the retail domain is an added business opportunity ever available to signage companies whose activities involve in in-shop designs, displays, branding and such tasks.
