The Motorola-Lenovo combine plans to strengthen its offline retail presence in a bid to increase foothold in what it expects to be a challenging Indian market over the next three years. The company, however, will take a call on expanding manufacturing once the new unified tax regime sets in. Calling itself a challenger, the smartphone brand with 9.9 percent share as of December, will invest in setting up exclusive retail stores that will give hands on experience and sales for all phones, starting with pilots with large format retail stores such that half its sales comes from offline. Some new launches will include the Moto G5 and new Mods for the Moto Z. The company plans to strengthen its offline strategy with expansion, with about 25-100 exclusive stores over the next three years. This new retail store expansion move of the company will bring in an added business advantage for the signage companies whose activities involve in in-store displays, designs and such related tasks.
