Mother Dairy has announced its plans to accelerate its expansion by opening 700 consumer touchpoints in Delhi-NCR led by kiosks and franchise shops by 2023, fiscal year. Currently, the dairy company has 1800 customer touchpoints, including its own milk booths and with this move it will ramp up to 2500 customer touchpoints. An official statement added that Mother Dairy is working towards increasing this count to over 2500 by FY22-23, further strengthening its presence across the length and breadth of Delhi-NCR and at the same time, bringing quality products a step closer to the city dwellers. After all, Mother Dairy’s expansion plan of its retail touchpoint network is a new business opportunity which signage players can tap for in-store branding and graphics.
