More Linen Club stores to be unveiled

In response to the rising demand for linen fabrics, Jaya Shree Textiles, the Aditya Birla Group, plans to add some 20-25 Linen Club stores to its retail chain in financial year 2015-16. Jaya Shree has some 116 Linen Club stores at present and the company’s fabrics are available through 4,000 outlets across the country. The company launched its flagship retail store in Bengaluru with a new identity that showcases the largest variety of linen fabrics and products and where in customers can walk into a store, feel the fabric and get it stitched to their requirement. This is indeed a fresh opportunity for the signage companies dealing in in-shop branding, designs and related tasks.