Japanese designer brand Miniso, which has a presence in 86 countries, operates as many as 102 stores in India, is gearing up to own 800 stores in the country by 2020. The company’s USP is its low-products that come in the Rs 75-1,500 range. According to the company, the Indian market has shown a vast potential for brand expansion and they fully intend to follow through on the opportunity, keeping the Indian taste and preferences in mind. Realising the price sensitivity of the market, the products offered lie within the range of Rs 75 to Rs 1,500, making them accessible to everyone. At present, Miniso has 102 stores in India (24 Miniso-owned and 78 franchise stores). In response to high demand for products, the company will expand its retail footprint pan-India. Miniso’s store expansion plan is an added business advantage for the signage companies whose activities involve in in-store branding and graphic projects.
