Following its decision to rebrand Nokia mobile stores as Microsoft stores, the software giant has launched its first Microsoft Priority Reseller outlet in Chennai. In April, it piloted this model at Ambience Mall in Gurgaon, which turned out to be the first-ever ‘Microsoft Priority Reseller Store’ in the world. Affirming India’s importance as a priority market, the company announces that there are 441 Nokia outlets in India, and all of them will get a facelift with new design and the Microsoft signage. Besides all its 119 Nokia Care centres and close to 9,000 multi-brand outlets too will get a new-look in the next couple of months, according to the company. Such big move in the retail domain is an unmatched business opportunity for the signage players engaging in shop signs, designs and related activities.
