Max Fashion has launched its 300th store in India with the addition of a store at Kurnool in Andhra Pradesh. The store was inaugurated by Telugu actress Lavanya Tripathi. Max Fashion has seen a rapid growth since its inception. In 2006, the brand forayed into retail in India opening its first store at Indore. Today the brand has a presence in over 100 cities and serves more than 100 million customers a year. Max Fashion is pursuing a strategy of ‘Any time – Anywhere,’ Omni-channel approach and has a dedicated app. The app has garnered a net base of 6.7 million users in recent times. Such vibrancy in the retail sector will bring fresh business opportunity for the signage companies handling in-store projects related to branding and graphics.
