Landmark Group’s international value fashion brand Max is on a speedy expansion, with plans to open at least one store every two weeks for the next three years underway. As per that run rate the brand will be unveiling close to 80 stores by the end of 2018. Max Fashion’s top 30 stores in the country, like its recently launched outlet in Noida, will get a makeover to imbibe the technology featured in its stores in the Middle East—stores with WiFi connections and video walls that can display models walking down the ramp clothed in its fashion. Signage companies must set themselves to grab this new business opportunity swinging up with the speedy unveiling of Max Fashion India stores.
