As long as demands for quality bedding solutions increases in India, the US-based mattress maker Spring Air Bedding said it is scaling up its presence in the country through capacity and retail expansion. The company plans to invest Rs 100 crore for its expansions. The company, which recently set up its fourth manufacturing facility in West Bengal, said the aim was to cut on the logistics costs. It has three other facilities in Delhi-NCR, Mumbai and Bengaluru. The US-based entity entered India in 2010 through a licensing deal. It has 40 mono-brand stores and is available through 25,000 multi-brand retailers. They are in the process of scaling up retail presence with the addition of another 100 stores and reach out to one lakh multi-brand retailers in the next two years. This will entail an investment of Rs 100 crore. Such big boost in the retail sector will bring in a fresh business to the signage companies engaging in in-shop branding, displays, designs and related activities.
