Major Brands (India) Pvt. Ltd, the local franchisee for fashion apparel and accessories brands such as Mango, Aldo, Charles & Keith and Nine West, will form a joint venture with French womenswear retailer Promod. This changes the existing franchise agreement between the two. Both firms will raise their investment in the brand locally. The venture will set up 40 stores in the five years, with contributions from the region expected to account for 15-20 percent of Promod’s global revenue. This expansion plan of the JV will bring new business opportunity for the signage players involving in the in-store sector.
