Yet another business opportunity for the signage companies engaging in in-store branding and graphic applications is that multi-brand pre-owned cars retailer Mahindra First Choice Wheels Ltd (MFCWL) has launched 50 new state-of-the-art franchise stores across tier I/II/III cities in Haryana, UP, Rajasthan, Bihar, Maharashtra, West Bengal, Haryana, Punjab, Kerala, Tamil Nadu, etc. With the addition of these new stores, MFCWL cements its market leadership in the organised used car segment. Despite a slowdown in the economy due to the ongoing COVID-19 pandemic, MFCWL has continued to grow and expand its store network on the back of demand from customers who want to own private vehicles vis-a-vis using public transport because of health and safety concerns.
