Mahindra First Choice Wheels inaugurated its 11th dealership in Chennai. The newly opened Venture Cars outlet of the company is located in Thoraipakkam targets a large number of employees working in the information technology sector in the area. This is the company’s second Venture Car outlet in the city. Further, the company plans to end the year with nearly 700 outlets across India, up from the present 530, to meet growing demand for used cars. Last year, the company sold around 69,000 used cars with demand coming from customers in the age group between 24 and 34 years. Such outlet expansion plan of the company will give signage companies a new business boost with fresh opportunities of in-shop branding, designs and related projects.
