Leading utility vehicle maker, Mahindra & Mahindra, has launched a toy store and driven into a new market. The store named Beanstalk, which opened at Brookefields in Bangalore’s IT suburb Whitefield, will target children up to their late teens. With its first toy store, Mahindra Retail has forayed into the highly unorganised and fragmented 1,500 crore domestic toy market, which is growing at 15-20 percent according to industry estimates. In the aspect, Mahindra’s new move in the retail front is a fresh opportunity for the signage companies engaging in the retail sector.
