Home-grown women’s western wear brand MADAME launched 18 new stores across the country in the last 12 months, a testimony to MADAME’s growing popularity and acceptance among consumers. MADAME, the brand under the Jain Amar Group, has been trying to cater to the untapped market segment in India through its store expansion strategy. With the opening of the two new stores, MADAME now has more than 155 Exclusive Brand Outlets across India. The brand has launched in the states like Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra, Assam, and many more. Such mega expansion move of MADAME is a big business opportunity for the signage companies engaging in in-store graphics, designs and such applications.
