Louis Philippe and Van Heusen, menswear brands in India and West Asia, have set a sales target of Rs 850 crore for the current financial year. The two Aditya Birla group companies had clocked sales of Rs 650 crore each in 2010-11. The companies announce that 40-45 exclusive outlets would be added every year mainly focusing targeting at Tier II cities, apart from expanding sales through the multi-brand outlets and department stores. Surging of Louis Philippe and Van Heusen stores around will be an added opportunity bringing new business to the signage companies dealing extensively in the in-store signage/displays.
