Madura Fashion & Lifestyle’s premium menswear brand Louis Philippe is opening large-format flagship stores, almost four times bigger than the existing ones, as a part of new branding initiatives. The new format stores of the company would be opening large format flagship stores at crucial locations such as metro cities that will enhance look and feel of the brand for customers. In the next fiscal (2013), Louis Philippe will open 6-8 such stores. Unveiling of such flagship stores will be a new business opportunity for the signage companies engaging in in-store branding, fabrication, sign making and others in the sector.
