Lotto has chosen a new partner – Columbus Shoes – for the manufacture and wholesale distribution of its sports shoes in India. The company has appointed Columbus Marketing to manufacture, source and distribute Lotto shoes in the wholesale market, a role that was earlier being handled by Sports Lifestyle. From this year onward, Lotto has given the licence to Columbus Shoes for wholesale sourcing and distribution of the shoes range in India with the introduction of new retail format stores. Now this new get-up in the retail segment will boost opportunity for the signage companies engaging in business around retail displays and all.
