German lifestyle brand Birkenstock continues to grow its footprint in India by unveiling their first store in Chandigarh. Birkenstock, popularly known for its exceptional comfort and high functionality, has a history that can be traced as far back as 1774. After having successfully launched stores in Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai, the company opens its doors to the fashion-conscious market of consumers in Chandigarh giving them a first-hand experience of the brand. Opening of the flagship store of Birkenstock is a new business opportunity for the signage companies which engage in in-store graphic projects.
