Denim brand Levi’s has expanded its physical retail footprint in Mumbai with the opening of a new flagship store in the city. The new store is located at Phoenix Palladium Mall. This move aligns with the company’s direct-to-consumer (D2C) strategy and its broader goal of reinforcing its presence across high-potential markets in India. The newly launched Levi’s store spans 5,197sqft, offering a wide product range for both men and women. Unveiling of the new flagship of Levi’s is a big business opportunity for the signage companies engaging in execution of turnkey in-store display and graphic projects.
