While the retail scenario in the City of Joy or Kolkata has been showing an uptick with national and international brands debuting and expanding in the city, a new format of multi-designer stores is also cropping up. Wardrobe Treasures that already runs a similar format e-commerce platform will be coming up with more such brick and mortar stores in the city. Kolkata is the company’s first of the 8 franchises that they plan to open in 2017-18 because the company has high hopes from the city. In addition, many other international designers like You Ensembles, Mathili’s, Greenways C.P, Pranati & Sahib, Prihana by Neeru Bhasin, Akshay Raj, Anaikka, Estera, August Line, Gaurika Modi, Aahana,Mira, Bhaavya Bhatnagar, K.Anshika, Anil Minocha to name a few, are planning to unveil franchise outlets. This development in the retail domain will be an added business opportunity for the signage companies whose activities revolve around in-store graphics and branding.
