Kimirica has forayed into the physical domain with the launch of its first store in New Delhi. Situated in Select Citywalk mall in Saket, the outlet features an assortment of self-care products including skin care, bath and body, and wellness. The opening of the retail store is a part of the company’s long-term growth plan to expand its footprint in the country. The brand currently has 40+ retail outlets and kiosks and 20+ stockists in the country. Opening of the first brick n mortar store of the company in the capital city is an added business opportunity for the signage companies engaging in in-store branding, graphics and such projects.
