Indore-based self-care brand Kimirica has strengthened its retail presence with the addition of a flagship store at Phoenix Citadel in Indore. Spread across 360 sq ft, the store follows a minimal architectural design and provides a 360-degree view of all the products at first glance. Headquartered in Indore, Madhya Pradesh, Kimirica is a vegan skincare brand founded by Rajat Jain and Mohit Jain in 2012. Retail expansion of the company in the region is a fresh business opportunity for the signage companies engaging in execution of in-store graphics, branding and such applications.
