Kids-wear retailing has been expanding its footprints in the sector through franchise route. While Lilliput and Giny & Jony are restructuring their companies, a host of others like Mahindra Group-promoted Mom & Me, Toonz and Mothercare, have been trying to grow and expand their stores but mostly with the help of franchise partners. While there are severe challenges in kids wear retailing, there is also an opportunity. Estimated at Rs 25,000 crore, kids wear retail is pegged to grow at 20 percent annually. Toonz India, with its 50 stores, believes that having the right business model in the kids wear segment holds the key to viable business. Such new avatar of the sector will bring in a fresh business to signage players whose activities are involved in in-shop displays, designs and related tasks.
