Despite the government opening up FDI in the country, renowned designer Kenneth Cole says he is open to entering into a joint venture with Reliance Brands. He is talking about 20 stores over the next three to four years but it is not written in stone and may be it becomes more if there is a clear market for it or may be less. There is an appetite for fashion today throughout this country and strategically so is why Kenneth Cole can be credible to the degree he can deliver on the expectation and the promise, to the degree he can define a dream and live up to it, the business will grow. Such new move in the high–end stores front will be an added business advantage for the signage players dealing in in-shop displays, designs and related activities.
